Whenever Intellectual Property Rights (IPRs) are infringed, it affects more than just revenues. Reputations suffer too. That is why it is essential to ensure all the correct IP Protection measures are in place to safeguard a brand online. Rights that need protecting include patents, trademarks, copyrights and URLs as they all play an essential role in monetizing hard work.
Redirecting traffic to where it belongs
The vast majority of consumers act in good faith when they make online purchases. They simply assume they are being directed to a legitimate destination. That is why traffic diversion to illicit sites by a variety of methods – cyber- and typosquatting, SEO manipulation and blog entries, for example – is so popular among criminals.
Yellow Brand Protection fight IP protection successfully by harnessing advanced technology to monitor millions of pages on the internet in the hunt for suspicious listings. While automated searches are highly effective, they need to be complemented by human skills – because very often the devil is only visible in the details. Our experienced team of analysts is accustomed to spotting even the most deceptive fakes.
IP PROTECTION: THE FUNDAMENTALS
> Trademark. Until recently, a trademark could be misused and it would take the rightful owner a long time to find out about the infringement. But nowadays, news spreads at the swipe of an icon. Yellow Brand Protection helps you monitor your brand online to ensure it is not being used without your permission.
> Design. If you want to protect your design, the first thing to do is to register it – including its appearance, physical configuration and decoration. It makes it much easier to take legal action if you find someone is attempting to steal or imitate your design. There are other, more physical steps you can take to protect your investment. These include integrating certain design-specific details in your products to make copying them more difficult. Security labels (such as holograms) can also be very useful.
> Patents. Patents provide more comprehensive protection, but they can be costly. When the time comes to apply for a patent, do so without delay (it can take years before one is granted). And be sure to investigate international patents if you operate across borders. A national patent will not protect you in other jurisdictions.
Know how to react
Whilst the above helps towards IP Protection, Yellow Brand Protection also offer a tried and tested three-step approach that is effective in searching, identifying, and eliminating the key online offenders. Click here for the details of our online anti-counterfeiting approach and how you can start benefitting from it soon.