The illicit reproduction and distribution of copyrighted material is big business, with annual revenue losses to legitimate content owners running to the hundreds of billions of dollars. The growth of the internet and easy access to advanced technology are driving this activity. But you can protect what’s yours even in a fast-moving digital world – with the right strategy and the right partner.
Where pirates look for illegal treasure
To access illicit content, online pirates use a variety of methods. The best known – and most damaging to copyright owners – are peer-to-peer (P2P) systems, streaming and web-based services known as cyberlockers. P2P systems allow users to share media anonymously, making them attractive to anyone bent on copyright violation. For those not inclined to pay for a television series or a film, streaming sites are popular – largely due to improved connectivity around the world. According to industry figures, visits to piracy websites exceed 100 billion annually. Currently, there is a behavioural shift among consumers from feeling the need to own entertainment to being satisfied with having instant access to it. Just as this has led to the rise of cloud-based services such as Netflix, it has also spawned cyberlockers, a file-hosting service that provides ubiquitous access to media content for anyone who prefers not to pay for it.
Fighting piracy starts here
The most proactive step you can take is to register your Intellectual Property Rights (IPR) in key markets. That way, you will be ready to pursue a more reactive strategy if you need to, including removing illegal listings and putting pressure on sites providing illicit content.
Once violation has been established, we employ a proven methodology to properly address the problem:
1. Track. What is the scope of the problem and where are the violations taking place? These questions have to be answered before we move on to the next step. To assist us (and you), we have Zero, a powerful automated search platform.
2. Analyse. This is where we identify the perpetrators, gather evidence and plan how best to curtail their activities.
3. Enforce. Measures include continuously cutting off access to copyrighted content, minimising the number of views and/or downloads.