- Understanding brand protection
- Which proactive measures support anti-counterfeiting online
Which proactive measures support anti-counterfeiting online
To protect your brand effectively in cyberspace you have to be proactive at all times – and reactive when the need arises. The most proactive step you can take is to register your Intellectual Property Rights (IPR) – such as patents, trademarks, designs and more – in key markets. That way, you will be ready to pursue a more reactive strategy if you need to – including removing illicit products from a variety of sales channels and/or taking legal action against suspected offenders.
Proactive online measures include the establishment of a well-structured domain name portfolio, making it harder for counterfeiters to set up a fake website (in other words, they cannot use a domain name containing the original brand name). The principle also applies to a company’s presence on social media platforms and in app stores.
physical world, there are various protective measures you can take – for example, by integrating certain design-specific details in the products you make copying them more difficult. Security labels (such as holograms) are also very useful.
And a great deal can be achieved by securing the supply chain process and working closely with customs and law enforcement in countries of particular concern.