About web stores as E-commerce channel

Web stores are sites run by the sellers themselves, in which they integrate payment solutions and other operational functions. There are web stores for specific brands, but also stores with a wide variety of brands. To reach their buyers, sellers need to drive traffic to their site and do this by creating high brand awareness, search engine optimisation and different kinds of advertising. Web store owners also advertise on market places and in social media.

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The world of brand protection can be a quite tricky one to understand at first sight. We’ve therefore made a resource page for you to easily get the answers to your questions!