- Brand Protection Resources
- Understanding brand protection
- Understand web stores as an e-commerce channel
Understand web stores as an e-commerce channel
Web stores are sites run by the sellers themselves, in which they integrate payment solutions and other operational functions. There are web stores for specific brands, but also stores with a wide variety of brands. To reach their buyers, sellers need to drive traffic to their site and do this by creating high brand awareness, search engine optimisation and different kinds of advertising. Web store owners also advertise on market places and in social media.