Understand social media as an e-commerce channel

Social media has seen an incredible development over the past 15 years in China, particularly local platforms but also some global service providers. Sina Weibo, the Chinese equivalent to Twitter is extremely popular, while Renren and WeChat for mobile devices are China’s answer to Facebook. Communication is at the very heart of social media, but an extremely high level of sales is generated or takes place through social media as well.

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The world of brand protection can be a quite tricky one to understand at first sight. We’ve therefore made a resource page for you to easily get the answers to your questions!