- Brand Protection Resources
- Understanding brand protection
- Understand social media as an e-commerce channel
Understand social media as an e-commerce channel
Social media has seen an incredible development over the past 15 years in China, particularly local platforms but also some global service providers. Sina Weibo, the Chinese equivalent to Twitter is extremely popular, while Renren and WeChat for mobile devices are China’s answer to Facebook. Communication is at the very heart of social media, but an extremely high level of sales is generated or takes place through social media as well.