Understand Online Traffic Diversion

To maximise online sales, brands need to be skilled at driving traffic to their online channels, either via their own sales platforms or through retailers. The use of online traffic diversion to mislead buyers by piggybacking on well-known brands to sell other products, including counterfeit goods, is increasingly widespread. This is known as online traffic diversion, the unauthorised use of a brand or intellectual property, that an offender performs at the rightsowner’s expense.

By using search words that specifically match your brand and your products, counterfeiters manipulate visitors interested in your brand and your products, towards their rogue websites. An extremely large amount of these visitors fail to ever reach sites that sell your products. Customers are misled throughout the buying process from search engines, market places and on social media, through techniques such cybersquatting, typosquatting, SEO manipulation, Pay-per-click (PPC) abuse, bogus review sites and false associations.

If you think you have been a victim of online traffic diversion, we can help you with IP protection measures you can take and show you where it is happening.

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The world of brand protection can be a quite tricky one to understand at first sight. We’ve therefore made a resource page for you to easily get the answers to your questions!