Understand online marketplaces as an e-commerce channel

Online marketplaces currently represent the largest sales channels, and are also where the highest levels of infringement take place. Alibaba Group is the owner of some of the most famous ones in China, such as Alibaba.com, Taobao, 1688.com, AliExpress and Tmall. Other market places include Makepolo and Gongchang. eBay and Amazon are examples of major market places in other parts of the world. Sellers, either companies or private individuals, use the market places as an advertising space to reach their buyers. Some market places offer brand owners ‘flagship stores’ that are certified as

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The world of brand protection can be a quite tricky one to understand at first sight. We’ve therefore made a resource page for you to easily get the answers to your questions!