About online marketplaces as E-commerce channel

Online market places currently represent the largest sales channels, and are also where the highest levels of infringement take place. Alibaba Group is the owner of some of the most famous ones in China, such as Alibaba.com, Taobao, 1688.com, AliExpress and Tmall. Other market places include Makepolo and Gongchang. eBay and Amazon are examples of major market places in other parts of the world. Sellers, either companies or private individuals, use the market places as an advertising space to reach their buyers. Some market places offer brand owners ‘flagship stores’ that are certified as

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