- Brand Protection Resources
- Understanding brand protection
- Understand App stores and m-commerce as E-commerce channel
Understand App stores and m-commerce as E-commerce channel
With the rapidly growing popularity of mobile devices, an increasingly wide variety of products have become available for purchase via in-app sales. Major app stores is App Store (Apple), Google Play, Windows Store , Blackberry World, and in China include Wandoujia, Zhushou360 and Chinese iTunes. The main type of online infringement on app stores is brand abuse, whereby a developer uses the brand in such a way that more people buy its products in the belief that they have been developed by the brand owner.