About App stores and m-commerce as E-commerce channel

With the rapidly growing popularity of mobile devices, an increasingly wide variety of products have become available for purchase via in-app sales. Major app stores is App Store (Apple), Google Play, Windows Store , Blackberry World, and in China include Wandoujia, Zhushou360 and Chinese iTunes. The main type of infringement on app stores is brand abuse, whereby a developer uses the brand in such a way that more people buy its products in the belief that they have been developed by the brand owner.

Contact us for an advice

The world of brand protection can be a quite tricky one to understand at first sight. We’ve therefore made a resource page for you to easily get the answers to your questions!