Understanding brand protection

We conduct business electronically in ever-greater numbers. In 2014, online sales reached $1.5 trillion. By 2018, that will figure will likely exceed €2.5 trillion. Given that the brand is your most valuable asset, the question of how best to protect it in a digital environment needs to be addressed urgently. If fakes of your products start spreading, the damage to your reputation could be significant – perhaps even irreversible.

Ultimately, it is more than just protecting your brand and sales, it is also about protecting customers. While a counterfeit fashion item will have a limited impact, it is not hard to imagine what counterfeit medication could do to patients or how counterfeit components might affect vital machinery. The consequences could be catastrophic. So if you have not given much thought to brand protection in a digital world, now is a good time to start.

Contact us for an advice

The world of brand protection can be a quite tricky one to understand at first sight. We’ve therefore made a resource page for you to easily get the answers to your questions!