How to stop the sale of counterfeit goods at online marketplaces

Online marketplaces experience the largest volume of counterfeit sales. There are several hundred in China alone. Globally, the best known are eBay, Amazon, Alibaba and Taobao.

Continuous monitoring of key sites is essential. To do this cost-effectively, advanced brand protection technology is required.

If and when counterfeiting and/or any other infringements have been identified, most major online marketplaces provide a claims process whereby brand owners can report suspicious listings. Key here is to make sure all the relevant trademark registrations are in place.

Depending on the site, removal of offending listings can take anywhere between an hour and five days. The vast majority of online marketplaces are happy to help brand owners who request removals.

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The world of brand protection can be a quite tricky one to understand at first sight. We’ve therefore made a resource page for you to easily get the answers to your questions!