- How to fight counterfeiting online
- How to stop the sale of counterfeit goods at online marketplaces
How to stop the sale of counterfeit goods at online marketplaces
Online marketplaces experience the largest volume of counterfeit sales. There are several hundred in China alone. Globally, the best known are eBay, Amazon, Alibaba and Taobao.
Continuous monitoring of key sites is essential. To do this cost-effectively, advanced search technology is required.
If and when counterfeiting and/or any other infringements have been identified, most major online marketplaces provide a claims process whereby brand owners can report suspicious listings. Key here is to make sure all the relevant trademark registrations are in place.
Depending on the site, removal of offending listings can take anywhere between an hour and five days. The vast majority of online marketplaces are happy to help brand owners who request removals.