How to stop online brand abuse

Brand abuse is a trademark infringement that does not amount to outright counterfeiting. Offenders abuse brands to enhance the profile of their own products in an attempt to attract traffic (which is why the term traffic diversion is often used). The problem is especially serious at online marketplaces, though it occurs in all channels. Once you have identified abuse, employ the three-step process – Track, Analyse, Enforce – until the problem solved.