How to protect your brand on social media platforms
Although online marketplaces still have the highest sales volumes, illicit sales on social media platform are growing rapidly. To protect your brand, continuous monitoring of these platforms is required. For the best possible results, advanced search technology should be used.
While each platform will have rules regarding enforcement of intellectual property rights, brand owners need to have a strong trademark portfolio in order to encourage sites to remove illicit material. It is possible to close offending accounts on most social media platforms.