How to identify counterfeit sales online
To successfully identify counterfeit sales online, you need to monitor online marketplaces, websites, social media platforms, app stores and Darknet.
Below you will find a number of
red flags to help identify fakes.
- As the saying goes,
If it looks too good to be true, it probably is.Counterfeiters typically try to entice customers with low prices. However, a parallel trend is emerging where they are raising prices – in an attempt to avoid detection, while at the same time maximising gains.
- Be sure to monitor repeat offenders. If/when they reappear, chances are they will once again engage in counterfeit sales.
- Image details may indicate whether a product is genuine or fake. Look for inconsistencies and misspellings in logos and packaging. Counterfeiters typically use the same kind of images.
- Sellers describe their products as “replicas” (for example).
- Customer reviews. Buyers may leave comments claiming that products are counterfeits.
- Location. The product may originate from a place known for selling fakes.
- Legitimate sites will often have at least some stock or availability issues. Illicit sites always have items in stock ¬– and these are always available.
- Website. If the site looks poorly maintained and contact details are either vague or non-existent, it is almost certainly not legitimate.