Glossary

Brand protection

  • ACG The Anti-Counterfeiting Group, a global organization against counterfeiting representing international companies. Members also includes lawyers, trademark agents and brand protection specialists, with anti-counterfeiting interests.
  • App Monitoring Detection and removal of infringing apps for smartphones and tablets.
  • Brand abuse Infringing a brand name in order to mislead buyers and/or to get a better ranking at online market places putting the brand’s reputation in danger
  • Brand protection Strategic efforts by rights holder to prevent someone from making profit by using their brand name. Value, trust, integrity and reputation is damaged by counterfeiting, cybersquatting, and -trademark, -copyright and patent infringements, etc.
  • Cease and desist An order prohibiting a person, business or organization from doing something (cease), having shown that the activity is harmful and/or illegal, and not to pick it up again (desist). Also known as infringement letter or demand letter
  • Counterfeit goods Non-genuine/fake goods that infringe on the intellectual property of rights holders. Often found on online marketplaces (both B2B and B2C), in web stores and at social media platforms etc.
  • Counterfeiting Unauthorized representation of a registered trademark carried on goods identical or similar to the registered trademarks goods, with the intent to deceive purchasers into believing that he/she is buying the original goods.
  • Cybersquatting (also known as domain squatting). Registering domain names matching well-known brands with the intention of profiting from the goodwill of someone else’s trademark. Intentional misspellings in order to divert traffic to a site with illegal content.
  • Domain Monitoring Monitoring newly registered domain names resembling a registered trademark
  • Domain name dispute A process established by ICANN to resolve disputes regarding the registration of internet domain names.
  • Grey market Authentic products bought and sold outside the manufacturer’s authorized distribution channels. It could for example be stolen or refurbished goods. Not to be confused with parallel trade, even if similar. Parallel trading is trade of products aimed for a certain geographic market (and pricing), imported into another country without the consent and knowledge of the IPR holder.
  • Intellectual Property Rights (IPR) Intellectual property rights are the rights given to persons over the creations of their minds. They usually give the creator an exclusive right over the use of his/her creation for a certain period of time. Include music, literature, and other artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Copyright, patents, design, trademarks.
  • Internet Monitoring Monitoring online traffic to detect sale of counterfeit goods, copyright violations, design/patent infringements and brand abuse etc.
  • Online enforcement Removing infringing content online; listings, sites, domain etc. Also called take down.
  • Pay Per Click Abuse The practice of hosting paid search adverts by using names similar or identical to well-known brands, thereby diverting traffic.
  • Phishing An attempt to acquire personal user-specific information such as passwords and credit card details by masquerading as a legitimate entity. E-mails that appear to come from a bank or credit card company, urging the receiver to sign in as soon as possible and a link to a fraudulent website with the login form, is the most common form of phishing.
  • Piracy The illegal trade in software, videos, digital video devices (DVDs), and music. Piracy occurs when someone other than the copyright holder copies the product and resells it for a fraction of the cost that the legitimate producer charges. This can be done by copying, downloading, sharing, selling, or installing multiple copies onto personal or work computers.
  • Private prosecution A criminal proceeding initiated by an individual or private organization instead of a public prosecutor.
  • Reputation monitoring Monitoring brand reputations in social media.
  • Search Engine Marketing Abuse Unauthorized use of brand as keyword to divert traffic to sites selling counterfeit products, for example.
  • Typosquatting A form of cybersquatting where common misspellings are exploited to attract traffic to illicit sites.

Contact us for an advice

The world of brand protection can be a quite tricky one to understand at first sight. We’ve therefore made a resource page for you to easily get the answers to your questions!