Consumer Guides

Online Shopping

You are probably here because you are wondering if you have a found a great deal or whether in fact you are about to purchase a fake. Nice going! Not only are you stopping yourself from wasting your money on potentially inferior or unsafe products, you are also contributing towards preventing the dangers and other nefarious activities that are associated with the market of counterfeit goods.

According to the IACC, five to seven percent of world trade is in counterfeit goods, and sadly the internet is awash with fakes. This is why Yellow Brand Protection offer online brand protection to hundreds of well-known brands all over the world and have launched the #ImForReal consumer awareness initiative.

how can you spot a fake online?

Below are our consumer guides which give detailed information on how to spot a fake on specific online channels, such as marketplaces, social media networks, app stores and messaging apps.

Just click on the platform you are looking for below, and if after reading our expert advice you suspect you have found a fake, please report it by clicking on the ‘Report Fake’ button and following the steps on the How to Report a Fake page.

How to spot a fake on 1688

How to spot a fake on Alibaba

How to spot a fake on Aliexpress

How to spot a fake on Amazon

How to spot a fake on eBay

How to spot a fake on Facebook

How to spot a fake on Instagram

How to spot a fake on Lazada

How to spot a fake on Mercadolivre

How to spot a fake on SOUQ - amazon.ae

How to spot a fake on Taobao

How to spot a fake on Tmall

How to spot a fake on WeChat

How to spot a fake on Wish