Press release

Yellow Brand Protection opens office in Shanghai

Following a period of strong growth and significant new client acquisition, Yellow Brand Protection has established a presence in the Chinese megacity. Yellow Brand Protection is a leading online brand protection company with principle focus in anti-counterfeiting and anti-piracy services. In addition to offices in London, UK, and Varberg, Sweden, the new Shanghai office creates a strategic foothold in the crucial Asian market.

January 25 saw the official opening of the Shanghai office. Zihan Liu (currently Asia Operations Manager at head office) will be responsible for day-to-day operations.

Around 70% of all counterfeit products originate in China, says Daniel Bennett, CEO of Yellow Brand Protection. Our presence in the country will strengthen relationships with key platforms to help us combat counterfeiters. What’s more, we will be in a good position to continue to recruit skilled personnel with the appropriate language skills.

In addition to the many benefits of a local presence, the prospect of a significant growth in business calls for optimism.
Both existing and potential customers have key personnel in Shanghai. So having a presence there will, of course, sharpen our competitive edge. And since our aim is to be the global leading online anti-counterfeiting service provider, this is clearly a strong move in the right direction, Daniel Bennett concludes.

Counterfeit sales – a $1.7-trillion dollar business

According to the International Chamber of Commerce (ICC), the counterfeiting and piracy market is worth a staggering a $1.77 trillion. The problem is now so widespread that it impacts not only all industries and product categories, but also government tax receipts.
Gone are the days when counterfeiters sold knockoff sunglasses or T-shirts in tourist resorts. Nowadays fakes proliferate in every conceivable business, including automotive parts, ball bearings, electronics and pharmaceuticals. This can and does have catastrophic consequences. According to the World Health Organisation, one million people die from consuming counterfeit medication – annually. Many bogus products are almost identical to the original, and it takes a trained eye to tell the difference.
Counterfeit goods are often produced in sweatshops – in violation of child labour laws, environmental legislation and basic human rights.

About Yellow Brand Protection

Yellow Brand Protection is one of the world’s leading providers of online brand protection. Thanks to a global team of highly experienced personnel and sophisticated search technology, capable of monitoring 700 online marketplaces worldwide, we help brand owners remove illicit sales in all online sales channels. To communicate effectively with site owners and platform providers, the relevant language skills are a must. Staff at Yellow Brand Protection include native speakers of Mandarin, Cantonese, Brazilian Portuguese and Arabic. Since its inception, the company has helped to remove more than 3 million infringements online.

Owned by Interactive Security International AB, Yellow Brand Protection has its head office in Varberg, Sweden, and offices in Shanghai, China, and London, UK. We serve clients from all over the world operating in a wide variety of industries, including consumer goods, toys, medical equipment, apparel, luxury goods and cosmetics.

For more information

For more information, contact CEO Daniel Bennett;

Tel: +44 (0)7450 417147
E-mail: daniel@yellowbp.com