Your computer: the perfect venue for brand infringement.
Gone are the days when counterfeiters and other brand abusers were restricted to doing business on street corners or in dimly lit basements. Today, they’re online – just like everybody else. In this section we outline the online channels that they use – to give a better idea of where they operate, measures to protect a brand and how Yellow Brand Protection offer the broadest online search in the industry:
> 1000 online marketplaces
> 30 social media platforms
> World-wide websites and domains
> 50 mobile app platforms
An online marketplace is a website where a third-party can sell their products or services. They are also the most popular trading place for counterfeiters. Defend your brand by searching 1000 online marketplaces.
Social media isn’t just for networking, the platforms are also a major target for counterfeiters. A study found 20% of posts on big brands feature illicit products. Protect customers from fakes by monitoring over 30 social media platforms.
Fake websites typically claim to be selling an original product or are impersonating an authentic brand. It can be difficult for a consumer to tell that they are not actually on a genuine website and are consequently duped into buying a phony. Search, find and remove the counterfeits.
The Domain Name System (DNS) is at the heart of the global interconnectivity which we now take for granted. Stopping cybercriminals from abusing the DNS is no easy task and the costs of their wrongdoing are staggering. Prevent brand abuse by monitoring domain names worldwide.
As more people spend more time and more money on apps, it consequently attracts the digital scammers who want to profit from the rise in user spend and make money from someone else’s effortd. Don’t let it, take advantage to track over 50 mobile app platforms.
Peer-to-Peer (P2P) networks are computer systems connected via the internet used for file-sharing applications and streaming content. Sometimes, however, it is copyright material that is being unlawfully streamed. Tackle piracy with the right tools in the right places.
Paid search refers to purchased online advertisements that help increase a brand’s visibility in search engine results. Also used by imposters to divert traffic to their sites, often selling unrelated, competing, or counterfeit products. See how industry-leading technology detects these scams.