Your computer: the perfect venue for brand infringement.
Gone are the days when counterfeiters and other brand abusers were restricted to doing business on street corners or in dimly lit basements. Today, they’re online – just like everybody else. In this section we outline the channels they use – to give you a better idea of where they operate and how you can protect yourself.
Online marketplaces provide rogue sellers with a global platform and a level of anonymity that makes it challenging for to distinguish real from fake. Starting with eBay and Amazon, but now including AliBaba, TaoBao and many others, these marketplaces have become a battleground for many brand owners who have seen their assets abused, copied and sold in enormous quantities.
Social media sites such as Facebook, Sina Weibo and WeChat are like honey to bees for fraudsters and counterfeiters. In order to track down fraudulent activity, we scan all major platforms around the world. But it doesn’t end there. In the battle against brand infringement, our sophisticated tools shine a spotlight on the ‘dark corners’ of the market too.
A popular scam is to set up a fake or lookalike website to sell counterfeit products at deeply discounted prices. Typical characteristics of fake websites include:
- Using your brand name in the domain name
- Using your logo or an adapted version of it.
- Selling counterfeit goods at deep discounts to the genuine article.
As digital fraudsters are well aware, your website is like a shop window to the world. Our job is to close that window on illegal activities – while keeping it open for legitimate business. One way is to continually monitor domain names registered worldwide – regardless of language or location. We not only keep an eye on some 240 jurisdictions worldwide, but all major generic top-level domains too.
All major indicators are pointing to a doubling of the app economy by 2020 – to a staggering 100 billion US dollars. The downside to such explosive growth is that it attracts digital criminals hoping to make money off someone else’s good name. To make life as difficult as possible for them, we closely monitor app stores around the world.
Copyright violations cost rights holders billions of dollars in lost revenues annually. If copyright is being infringed, chances are the perpetrators are either streaming or using peer-to-peer technology (P2P). Let’s take a closer look at each and what can be done
Paid search, also known as Search Engine Marketing (SEM), refers to paid advertisements to promote products and services by increasing their visibility in search results. The most popular platforms include Google AdWords, Facebook Ads, Yandex in Russia and Baidu in China.