Approach to brand infringement
Specializing in tracking, analyzing and enforcing cases of online counterfeit product and brand infringement all over the world, Yellow Brand Protection are dedicated to eradicating all counterfeit activity in the short- and long-term. A unique search platfrom scours all online channels, including over 1,000 online marketplaces to idenfity and take-down key offenders. That’s why We Stop at Zero.
- Software covering over 99% of all counterfeit worldwide sales
- Automatic crawling of all leading market places (1000 sites)
- Experts ensuring constant development of the system and process to meet changing demand and market structure
- Integrating with marketplace and social media API
- Extracting all key data from search listings
RISK & KEY OFFENDER ANALYSIS
- Artificial intelligence; predicting relevance and risk
- Automatic identification of key-offenders through cross-checking of data between channels and sites
- Self-learning algorithm-based risk analysis of all matches
- Proactively identifying repeat offenders
- Multi-dimensional data filter enabling efficient prioritization
- Strong relationships with all leading market-places and channels which secures an efficient enforcement process
- Local presence in key markets, with the largest China-based team in the industry
- One-click automated enforcement process
- Automated full evidence package for broader Brand Protection and IP teams
- Utilising market places APIs for speed and efficiency
THE HUMAN TOUCH
Technology provides amazing tools when fighting brand infringement – but it is no substitute for a trained eye. When it comes to spotting the tiniest details and recognizing typical behaviour patterns, experienced personnel are essential. For example, once sellers know they are being pursued, they change their behaviour. It takes human skills to track them.
People are also infinitely better at building relationships than machines. At Yellow Brand Protection, we have worked hard to establish a constructive dialogue with site owners, ISPs, payment providers and other interested parties (they have reputations to protect, too) to stop brand infringment. Over the years, we have taken down over six million illegal listings on behalf of our clients, successfully re-directing revenue streams to where they belong. We keep a thorough record of our work, ensuring you have solid evidence if and when you need it.