Yellow Brand Protection Proudly Sponsors the ACG Conference
On the 23rd October, Yellow Brand Protection was delighted to be the principle sponsor of the Anti-Counterfeiting Group (ACG) Conference, held at the Radisson Blu Portman in West London. The conference focused on
Challenges and Opportunities and was strongly attended by global brand owners, government representatives, law enforcement, trading standards and brand protection industry experts.
Baroness Lucy Neville-Rolfe, Minister for IP, gave a broad keynote speech during which she announced a further 2 year’s funding - amounting to three million pounds - for
PIPCU, the Police Intellectual Property Crime Unit, in a terrific boost in the fight against digital piracy and counterfeit goods. Other notable talks in the morning session came from PIPCU, the IPR Crime Unit at Europol and pharmaceutical giant; GlaxoSmithKline.
Yellow Brand Protection teamed up with its client, the rapidly growing luxury brand, Charlotte Olympia, and with prominent London law firm, Mishcon de Reya, to overview the online anti-counterfeiting landscape and provide detailed insight into the combined approach to online detection of counterfeit shoes and the enforcement of Charlotte Olympia’s brand. Yellow Brand Protection’s new CEO, Daniel Bennett took the audience through the scope of the project, during which enforcement rates as high as 98% had been seen across key online market places.
The day was topped off by a delegation from Alibaba Group, which had flown in from China for the occasion. Liang Ni, Senior Director, gave an in-depth view of the inner workings at Alibaba Group and a passionate talk on the difficulties that they face in eradicating counterfeit activity – despite significant and continued efforts to do so.
Overall the ACG conference was well run, well attended and informative – and Yellow Brand Protection was glad to play an important part in such a memorable event.