A Valuable Addition to a Brand Protection Strategy

Social media platforms are quickly becoming important markets for online counterfeit
retailers, almost equally important as for legitimate brands. The fact that the applications
operate without borders makes them difficult to regulate and control, resulting in
opportunities for fraudsters to evade the law.                                                                                                  
Brand owners now monitor social media platforms on a regular basis in order to detect
counterfeits and other brand abuse as early as possible. Experts recommend preventative
measures such as registering trademarks, close collaboration with authorities and raising
awareness on the topic among staff and customers can help reduce the risk of falling victim
to counterfeiters.                                                                                                                                            
Customs and anti-counterfeiting authorities are becoming more and more engaged in the
battle against online infringements and companies are encouraged to work closely with
enforcement officers and keep them up to speed on how to spot a counterfeit version of a
specific product.                                                                                                                                             
Several platforms and brand owners are applying innovative, high-tech measures to not only
help detect counterfeit products, but also to report them and ban them from online
platforms when they are caught.                                                                                                                     
Raising awareness about counterfeiting within a company is also of massive importance; the
more eyes out there to monitor social media platforms, the better. Any suspected brand
abuse that is discovered should be carefully documented and analysed in order to evaluate
how big of a risk it is to your business.


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