3 steps beginners guide to online brand protection

Intellectual property (IP), such as trademarks, patents and copyright are a company’s major asset, but when a business is busy getting on with it does best, ensuring its brand is protected online sometimes gets overlooked. What might seem like a time or money consuming task now could very well be what prevents an avoidable predicament in thefuture.                                                                                                                                                                    
These three simple steps illustrate how to get the online brand protection basics in place from the beginning.                                                                                                                

PROTECT – To be able to even try and enforce any kind of online infringement, you must ensure that your IP is registered around the world. Once these are in place, you will benefit from uploading them to online marketplaces such as Amazon, eBay and Alibaba, to be able to manually enforce your IP on these platforms.                                                                                     

MONITOR – Once your brand is registered, you will need to monitor it for potential online infringements. You can carry out internal monitoring or utilise an online brand protection service provider who has the technology to offer a much broader search of online channels such as 1000s of marketplaces, social media platforms and apps, and can enforce with an automated one-click process.                                        

ACT – Legal action is important if you find infringements online as it sends a strong message to the counterfeiters. This can be helped by your law firm or online brand protection service provider, who can provide an automated full evidence package. 

For further information about Yellow Brand Protection’s online brand protection services, please contact us today at [email protected]


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