How to address issues on Taobao and Tmall

Brand owners are increasingly experiencing unnecessary issues with Taobao and Tmall whereby their genuine Power of Attorney (POA) is rejected.

This problem is due to some sellers uploading fake POA to these platforms to pretend that they are authorised sellers and it is extremely difficult for the Alibaba team to identify whether the POA is actually real or fake.

Registering your Intellectual Property Rights (IPR) in key markets is one of the first steps in preventing counterfeiting online, so when you have this in place, it is frustrating when others try to hijack your brand.

Sharing significant features of your POA with the Alibaba Good Faith Team can help avoid POA complaints from being rejected in the future.

If you have experienced a problem with POA rejections on these platforms, please contact us and we can help.

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