Insight into the True Intentions of the E-commerce Giants
Online shopping platforms are trialling more and more new ways to put an end to counterfeit goods being sold through their channels. One of the methods being used in recent years has been to carry out online investigations and undercover shopping in order to catch counterfeiters red handed.
A 2017 case initiated by known e-commerce platform Alibaba sent all kinds of messages across the world aboute online shopping. Investigations by the company into suspicious vendors online led to a retailer being charged with selling counterfeit cat food. The cat food was being sold under a well-known brand name, but after Alibaba, posing as a regular consumer, purchased the product and then had it tested by the brand owner, it was revealed that the food was inauthentic.
This example case could have scared off other counterfeiters from using this or others platforms, and it may also have served as an incentive for companies to enter into closer partnerships with online marketplaces in order to protect themselves and their brands. It goes without saying that, either way, the lawsuit must have been effective in showing the world, including consumers, brand owners and authorities, that e-commerce giants are indeed getting serious about shutting down counterfeiters.