Why Online Brand Protection Should Be the Next Social Media Trend
Social media, particularly on some networks, is where latest trends are often forged, developed, and adapted. However, online brand protection is typically lacking in the arena of social media, especially compared to other online spheres. So when the trendsetters on various social media platforms utilize counterfeit goods (whether they know it or not) - not just in their content, but in advertising and selling to - it presents a serious concern. Not only is the integrity of the market damaged, but it also poses a health and safety risk for those who might use and purchase such fraudulent products.
Social Media - increasingly popular hotspots for fraud
Through interaction and engagement, social network creators establish a relationship of trust and communication with their audience. People come to trust the individuals they follow on social media. And while this is often used for legitimate and creative endeavours, such a relationship could be exploited if online personalities sell or market counterfeit goods. Consequently, online social networks are becoming increasingly popular hotspots for fraud. Brand owners aren’t as aware of the growing issue on these platforms and any slight lapse in intellectual property (IP) infringement monitoring may allow for illegitimate items to slip through.
Calls for proactive efforts
Social media networks have taken serious steps to combat counterfeit items and enforce brand protection across their platforms. They have made moves to respond quickly and aggressively — however, they cannot be everywhere at once, and such moves have been, by necessity, largely reactive. Comprehensive online brand protection also requires proactive and pre-emptive efforts to effectively combat such a difficult-to-regulate online ecosystem that has a tremendous effect on global markets.
For further information on how Yellow Brand Protection can help a brand with IP monitoring and enforcement on social media platforms, as well as other online channels, contact us at [email protected]