Avoid the Risks and Keep up with Counterfeiters’ tactics
With the rise of e-commerce experienced worldwide over the past decade, a new playing field for counterfeiters has presented itself and is being exploited to the max. Copyright infringement is growing at alarming rates and causing havoc for brand-owners and online marketplaces alike.
Anyone who has ever used social media apps or websites will be well aware of the amount of advertisements displayed. The banners, the pop-ups, the paid collaborations and the videos, all tailored to meet your precise needs or wants based on what you have clicked on during your time online. However, what most consumers are not aware of is that this is exactly how counterfeiters target you, too.
So you’ve been checking out a new pair of sneakers on a legitimate website? Get ready to see endless adverts for those exact sneakers but from different shops and at much lower prices. Most wouldn’t even consider the fact that these might be knock-offs, yet a number of them probably are. This could be the case on well-known social media websites as well as on renowned e-commerce platforms, and the lesson most consumers take with them is to trust no-one.
The ways of attracting and deceiving consumers online are endless, and counterfeiters are just as ingenious and inventive as law-abiding retailers. As the market evolves, so must the anti-piracy and anti-counterfeiting measures so as to remain one step ahead of fraudsters. Brand owners are encouraged to register their trademarks and work closely with authorities, customs, online marketplaces, and private anti-counterfeiting agencies in order to protect both themselves and consumers.