Ignored Dangers of Knock-off Sports Equipment

One of the main risks of counterfeits – especially to consumers – is the safety hazards involved in purchasing poor quality knock-offs. Counterfeit products are all but harmless, pharmaceuticals have been known to be outright dangerous, make-up and perfumes to be toxic and electronics to malfunction or simply fall apart on first use. It therefore comes as no surprise that sporting goods manufacturers are also wary of their products being targeted by counterfeiters.

This is also why brand protection in the sports industry has become a top priority for numerous companies. Not only can fake copies of their products cause huge damage to their reputations, the safety of their consumers is at risk, too. One particular product that has been widely copied and reproduced in poorer quality is the bike helmet. A good bicycle helmet can be quite expensive, especially compared to cheap, recreational, no-brand versions, and therefore the margin to be pocketed by counterfeiters is substantial.

The damage suffered by the cyclist wearing the fake helmet in the case of an accident would also be substantial. Counterfeits, if they even stayed on in the event of a fall or crash, would likely split in half on impact, leaving the rider’s head completely exposed. Unfortunately, this is not an isolated occurrence. Knock-offs of sporting goods are manufactured and sold all around the world to unsuspecting consumers looking for a good deal. The dangers involved are often unknown to consumers and ignored by counterfeiters, which means companies must take responsibility and protect their clients from the risks caused by criminal gangs selling fake sporting goods.


More on Brand Protection:

Brand protection in the sports industry

Growing risk to consumers who purchase counterfeit FMCG products

#ImForReal - Take a stand against the market of counterfeit goods

Share on social media