Examples of how counterfeits go beyond sales and brand damage

Piracy, online infringement and counterfeiting are often regarded as harmless activities, and anti counterfeit campaigns are rarely given as much publicity as other crackdowns on organised crime are. The trade of counterfeit goods is currently a massive global industry, however, and encompasses a much wider scope of products than just handbags, sneakers, and sunglasses.

Indeed, various consumer goods such as perfume, make-up, mechanical parts, alcohol, medication, and electronic goods are among those products most often targeted, and naturally, this is cause for great  concern. The health and safety risks involved in the sale of substandard fakes that rarely comply with national or international safety regulations are significant, and consumers should be very careful when purchasing the aforementioned products.

There have been several cases of illness and even death caused by people consuming counterfeit alcohol or medication, and perfumes and makeup have been known to contain harmful chemical ingredients. The dangers of substandard electronics or car parts speak for themselves. Yet consumers continue to purchase knock-offs, some by mistake, others knowingly. In either case, consumers should be protected from the risks involved in using fake goods, regardless of their reasons for buying them.

Anti counterfeit measures are extremely important and should be adopted not only by national governments, but also by all companies looking to protect both their brand, their customers, as well as unsuspecting  buyers of imitations of their products.


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