The problem with ‘too good to be true’ alcohol deals

It is well-accepted that one should be careful when consuming alcohol, but when counterfeit substances enter the picture, a whole new kind of danger arises. Over recent decades counterfeit alcohol and other counterfeit FMCG (fast moving consumer goods) have become increasingly prevalent, especially in regions that do not have rigorous oversight to ensure that fraudulent goods don’t hit the market.

Why you shouldn't trust the 'too good to be true' alcohol deal

Although often presented as “too good to be true” deals on people’s favourite brands of liquor, you could be looking at a fraudulent bottle, and this counterfeit drinks is most likely to be nothing like the original that it is trying to copy. Although they may have a label that looks correct and appears similar from a distance, the contents are entirely unknown and unregulated. While the health issues of consuming alcohol in general are known, counterfeit alcohol brings a new level of risk. Bootleg alcohol suppliers mix their counterfeit alcohol with other liquids to save on cost and other hazards find their way into the mixture due to poor work conditions. Many of these substances, even in very small amounts, can be quite dangerous when ingested by humans, causing dizziness, nausea, vomiting, and in some cases death.

Know what you are drinking on vacation

In tourist areas where visitors are prone to drink and alcohol consumption is quite high, counterfeit alcohol can become a real problem. There has been a number of articles in the press recently where it is believed that counterfeit alcohol, containing methanol has led to the deaths of people in a number of different holiday destinations. INTERPOL, the International Criminal Police Organization, reported that 16,000 tonnes and 33 million liters of potentially dangerous fake food and drink was seized during one operation worth an estimated $117 million, and has said that counterfeit alcohol is a top concern globally.

Be extra vigilant

Like many counterfeit drinks, alcohol is vulnerable to many types of fraud and forgery. It’s not easy for the average consumer to spot the difference between a fake item and the real thing. Furthermore, because of the fast turnover, it is relatively difficult for authorities to track the counterfeits and so it pays for original manufactures or the rights owners to be on top of protecting their brand.

The #ImForReal initiative

Serious issues with counterfeits, like this one, is why Yellow Brand Protection has launched #ImForReal; an initiative to help make consumers aware of the dangers that counterfeit goods constitutes to people and society. That is why "We Stop at Zero".


More on Brand Protection:

Brand Protection for Companies Ready to Win the Online Battle

Wine a target for canny counterfeiters

Brand Protection Gaining Ground in the FMCG Industry

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