E-commerce Giant Enforces Ban on Counterfeit Goods to Impede Online Infringement
In an agreement with the Korea Intellectual Property Protection, the southeast Asian e-commerce giant, Lazada, has vowed to remove all counterfeit South Korean products from its website. Korean beauty and fashion brands are gaining in popularity, which Lazada aims to support. The company also hopes this initiative will help to curb brand infringement and protect the legitimacy of their website and maintain the trust of their clients.
Lazada is one of many e-commerce websites owned by Alibaba, which is also known for problems with counterfeit goods and online infringement, an issue which they continue to tackle. Counterfeiters may be hard to stop online, especially on websites with as many vendors as Lazada, but agreements like these are a step in the right direction. Although brand owners themselves must report any retailers they suspect of online infringement in order for Lazada to take action, a reactive measure is better than none at all, and the initiative does not lack ambition.
In fact, the Memorandum of Understanding indicates that Lazada will take down any products found to be inauthentic and blacklist vendors caught selling or attempting to sell counterfeit products.