Counterfeit Mother’s Day Gifts on the Rise

Jewelry, clothing, accessories and cosmetics are some of the most common holiday and
birthday gifts for women and, as many of us know, these products are also extremely
prevalent among seized counterfeit goods around the globe. It therefore comes as no
surprise that a large portion of Mother’s Day gifts purchased in recent years have been
counterfeits. Some studies state that as many as 20% of US consumers have bought
counterfeit Mother’s Day presents, and that approximately a third of these were aware that
the products were fakes.                                                                                                                                             
The holidays are important events for brand owners and retailers, and companies risk losing
huge amounts in sales around these dates if their products are not thoroughly protected
from counterfeiters. Online brand protection companies can help rights-holders quickly and
effectively identify offenders and have them removed from e-commerce platforms before
too much damage has been done. Industry experience and strong relationships with
authorities and other key stakeholders are essential when dealing with counterfeiters, which
is why brand protection professionals play such an integral part in the fight against the
counterfeit trade.                                                                                                                                                    
If appropriate measures are not taken, large quantities of poor quality knock-offs may be
sold to unsuspecting consumers and passed on to their mothers, risking both brand
reputation and image as well as a drop in sales.

More on Brand Protection

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#ImForReal - Take a stand against the market of counterfeit goods

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