Consumer Behaviour a Key to Anti-Piracy Initiatives
A study by MUSO has documented a slight dip in visits to pirating websites during 2018, although piracy remains a huge challenge for lawmakers and rights holders. Anti-piracy measures should be based on the most recent data and research in order to gain a deeper understanding of consumer behaviour. Only then will they become effective and be able to counter the steady hold that piracy has on the entertainment industry.
While legal alternatives for watching television shows and movies online have evened out the playing field, figures from the MUSO study suggest that pirated shows still have a large and active following. According to the report, TV-piracy still accounts for approximately 50% of all piracy-related activity and movies represent another 18% of the total online infringements. Music accounts for almost 16%, while publishing and software stood for 11.5% and 6% respectively, with software piracy having increased by a massive 17%
throughout the past year. The country with the most visits to piracy websites in 2018 was the US with over 17 billion, followed closely by Russia with 14 billion visits.
Collecting and studying piracy data is vital in order to shed light on consumer behaviour within the industry. Any company or organisation looking to invest in anti-piracy measures should fully understand consumer behaviour and trends so as to ensure that the measures adopted are as effective and cost-efficient as possible.
MORE ON online COUNTERFEITING channels: