Don't let infringers celebrate at your expense
Are your holiday season forecasts accurate?
Have you planned for the seasonal spike in counterfeit listings found in online marketplaces because your infringers probably have!
Singles’ Day is now the world’s biggest shopping event, so it is no wonder that as you prepare for an anticipated rise in sales, there are others also ready to encroach on your online sales. Check out the Singles' Day figures below to get an understanding of just how big an event this has become and see why it is important to ensure your brand is sufficiently protected online during this time.
why it's not always the season of goodwill
Sadly, the number of counterfeit and infringing goods for sale online do increase prior to and during Singles’ Day. Yellow Brand Protection carried out an analysis to determine what impact this has on our clients' during this time and the results, as you will see below, were worrying.
Yellow Brand Protection understand just how challenging it can be to protect your sales and reputation online and encourage you to be extra vigilant during the Singles’ Day event.
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