AGMA – a Force in the Fight on Parallel Imports
California-based AGMA, Alliance for Gray Market Abatement, is a not-for-profit organisation founded in 2001 by IT giants Microsoft, Hewlett-Packard, and Cisco. The main goal of the non-profit is to raise awareness about Grey Market issues and Intellectual Property (IP) protection in general. Grey Market goods refer to products being sold through distribution channels unauthorised by the original rights-owner.
Grey Market products and parallel imports, or legitimate products sold in other geographic zones than those authorised by the brand owner, have become increasingly problematic of late; however, organisations like the AGMA are having a massive positive impact on the market. The AGMA works with members to develop and spread best practices in the fight against counterfeiting.
The organisation carries out studies, hosts events that unite industry professionals from all over the world, advocates for changes in public policy, as well as educating other industry professionals and providing guidelines to help put an end to counterfeiting and piracy. AGMA continues to attract industry giants, a clear sign that their efforts to fight piracy are being noticed around the world, and their conventions and education sessions are wildly popular, especially since they provide a forum for interaction, idea and best-practice sharing, discussion and learning.