Vietnam to Tackle Online Infringements

The Vietnam Ministry of Industry and Trade (MoIT) is planning to adopt heightened anti-
piracy and counterfeiting measures to battle the huge increase in fake goods on online
marketplaces. Online infringements are increasingly common as new technology, social
media and Peer-to-peer (P2P) business models facilitate evading laws and regulations in
order to sell counterfeit goods on the internet.                                                                                                 
The e-commerce trade has grown at incredible rates in the past few years and counterfeiting
has flourished along with it. Vietnamese lawmakers, however, have been unable to keep up.
It has never been more important to protect one’s brand online as the lack of regulation has
put companies and intellectual property rights (IPR) holders at huge risk.                                                        
The plan to step up anti-counterfeiting measures is an important initiative. The MoIT will
focus mainly on protecting consumers and will first and foremost make an amendment to
decree 52 on e-commerce, as well as working more closely with authorities and enforcers to
rid the marketplace of fake goods.                                                                                                                  
Companies should take proactive steps to protect their brands, such as investing in track-
and-trace technology, collaborating with customs and authorities and informing consumers
about the risks involved in purchasing counterfeit products. Teaching customs agents and
consumers how to spot a knock-off is also advised, as improvements in technology make
fakes all the more difficult to detect.

 

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