Happening in Brand Protection - April 2018

Yellow Brand Protection Industry News


April 26th saw the World Intellectual Property Organization (WIPO) encourage us to celebrate women’s accomplishments around the world by encompassing the theme ‘Powering change: Women in innovation and creativity’ for World Intellectual Property (IP) Day. The hashtag for the event #worldipday was trending worldwide, confirming that an annual IP acknowledgment has become an increasingly important day to raise public awareness about IP.

Listen to WIPO Director General Francis Gurry’s message about the importance of World IP Day

Consumers want laws to disincentivize ecommerce sites from selling counterfeits

A survey carried out by LocalCircles, an Indian Community Social Media platform, offers an insight into how consumers feel about what ecommerce sites should legally be responsible for when a seller offers a counterfeit good.

Nearly half of respondents felt that the ecommerce sites should accept returns and issue a full refund plus a penalty based on the product value. Furthermore, nearly all respondents wished for companies found to be selling counterfeit products on online marketplaces to be blacklisted. LocalCircles has said that it will escalate its findings to the Department of Consumer Affairs and other relevant Government departments.

Improved WeChat brand protection platform

WeChat has announced major improvements to its ‘Infringement Complaint E-platform´ in its mission to crack down on brand infringements. If you haven’t already received the Yellow Brand Protection essential guide to brand protection on WeChat, please request it today.