Fight back against the counterfeiters

Be ready to fight back against counterfeits

Single's Day shattered online sales records again and while we don't know how many of those sales were counterfeits, it's a given that many will have featured.

With the busy shopping season in full-swing and online purchases stepping-up, here are nine top tips of how brand owners can fight back to ensure their profits and reputation aren’t tarnished during the busiest retailing time of the year.

  1. Ensure you've registered your IP with online marketplace brand protection programs, e.g. Amazon's Brand Registry, Alibaba Group's Good-faith Takedown Mechanism and Pinduoduo's Pro-active monitoring program.

  2. Put an effective online monitoring programme in place which covers all online selling channels, i.e. online marketplaces, e-commerce sites, social media networks and apps.

  3. Enlist consumers and legitimate traders to report IP infringements, for example, by making it easy to report fakes through a dedicated brand protection page on your website.

  4. Employ in-house or private practice lawyers to monitor, analyze and police the wholesale and retail markets.

  5. Combine online and offline evidence to carry out effective enforcement.

  6. Keep on top of your IP protection by conducting periodic audits of global registrations, especially in China, where you must be registered to carry out any legal action.

  7. Cooperate with and educate national governments, authorities and international organizations for better counterfeit product identification.

  8. Engage in international anti-counterfeiting efforts and keep up-to-date with changes to the law.

  9. Embrace new anti-counterfeiting technology to enhance product security.

There isn’t a single brand protection strategy that will suit every company and budget. A strategy needs to be tailored for every brand the market that it, and its counterfeiters operate in, but by being vigilant and following an effective anti-counterfeiting program, a brand can disrupt the cycle and get closer to winning the counterfeit battle.

If you would like to know more and how to be ready to defend yourself against unsolicited IP infringements online this season, please get in contact with either our American, European or Asian officies today.

More on Online Brand Protection:

Getting ready for the online battle

How China is cracking-down on counterfeit goods

The latest IP industry regulation updates around the world



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