CEO Daniel Bennett Article Featured in World Trademark Review

Message to success? Tough new battleground opens up in the counterfeiting war.

Yellow Brand Protection CEO Daniel Bennett has written an article in World Trademark Review magazine (worldtrademarkreview.com), that was featured in the April/May magazine and is readable online at:

www.WorldTrademarkReview.com/magazine/issue/66/Features/Message-to-success-Tough-new-battleground-op...

The article discusses the rise of messaging apps such as WeChat and WhatsApp and how they are being used in conjunction with online marketplaces to sell counterfeit goods. Messaging apps have now overtaken social media apps in the number of users and is now a more volatile place for infringement. Also discussed are the steps that brand and IP owners can take to combat and minimize infringements through these channels. 

This article first appeared in World Trademark Review issue 66, published by Globe Business Media Group – IP Division. To view the issue in full, please go to www.WorldTrademarkReview.com

If you'd like a PDF version of the article, please feel free to email philippa@yellowbp.com