Evolving Yellow Brand Protection Team in Shanghai

Exciting times are ahead at Yellow Brand Protection as the company continues to grow and strengthen their team in Shanghai, China. Now with 15 full time employees, Zihan Liu will become Asia Director and has been joined by Sofie Nilsson in the role of Head Of Operations, Asia.

Zihan Liu and Sofie Nilsson at the new Shanghai office

Zihan Liu, Asia Director

Zihan Liu has been working for Yellow Brand Protection for five years now. Her first three years were spent at the Swedish office but now she has been back in her home country for almost two years, successfully building the Shanghai based Asian team.

In the role of Asia Director, Zihan will further build Yellow Brand Protection and the team’s business development strategies in Asia by effectively providing global brand protection schemes to clients from different industries. Zihan is looking forward to continued success in the Asian market and commented that “Applying the state-of-the-art technology to clean the internet from IP infringements is my ultimate aim”.

Graduating in Software Engineering, Zihan is an expert on Chinese trademark law and has extensive knowledge and vast experience in online intellectual property (IP) protection, as well as the IP policies, rules and notice take-down procedure of varied platforms and channels.

Sofie Nilsson, Head of Operations, Asia

Yellow Brand Protection are pleased to welcome Sofie Nilsson to the team in the role of Head of Operations in Asia. Previously working for Business Sweden as a Senior Project Manager with a special focus on project management, HR and recruitment, retail and e-commerce business, Sofie assisted Yellow Brand Protection in recruiting, training and setting up the Asian team, before joining the team herself at the new office location in Shanghai.

In her role as Head of Operations, Sofie will be responsible for enforcement across Asia, including online market places and social media. “People are core to the success of a business and Yellow Brand Protection has created a diligent and dedicated company with an incredible team spirit that I am very much looking forward to being part of and experiencing the exciting journey ahead. The combination of a great offering and superior technology, in addition to an honest ethos with customer focus at the core, whilst maintaining an entrepreneurial spirit is very hard to find, but Yellow Brand Protection has achieved it.”

Originally from Sweden, Sofie has been living in China for over 15 years and is a fluent mandarin speaker with in-depth knowledge of China and the Chinese culture. Graduating with a Bachelors in Economics from Stockholm University, Sofie also learned East Asian Studies, with further language studies in Beijing and Taiwan before settling in Shanghai.

If you are facing challenges with protecting your brand online, please contact us or complete a free brand status report on our website.