EU moving forwards in their mission to reduce online counterfeit sales

As online sale continue to grow, the European Union has published a Notice ‘on the market surveillance of products sold online’, in its aim to move further towards a digital single market.

The objective of this Notice is to assist EU Member States in applying the General Product Safety Directive and Regulation (EC) No 765/2008, to ensure that non-food products placed on the Union market are safe and compliant.

The guide provides clarification on a number of issues with regards to EU product legislation and how to apply it online in a bid to prevent the sale of counterfeit goods, dangerous products or those carrying falsified certification within the EU.

Focus is given to the concept of ‘placing on the market’, the responsibilities of market surveillance authorities and the responsibilities of the economic operators concerned, as these are considered the most relevant areas for sales online.

A final section details how Member State authorities can educate consumers about the problems linked to online purchases and how to avoid them; and increase businesses' knowledge and understanding on safeguarding their customers online purchases.

You can read the full guide which has been published in the Official Journal of the European Union.