Brand protection in the toy industry

It’s hard, even for a trained eye, to tell the difference between a genuine branded toy and a cheap knock-off. That has serious consequences – both for manufacturers and consumers. Cheap counterfeits are not made according to tough industry safety standards. Some even contain hazardous materials or break easily, presenting a serious safety threat to children. At Yellow Brand Protection, we have extensive experience of protecting toy brands.

Key Facts

2013 global trade in counterfeit toys.


Slightly more than 1 in 10 toys sold is a fake.


of fake toys come from China,

according to the OECD.

Toying with danger

Fake toys are not only hurting legitimate brands, they are putting kids at risk of injury, even death. Legally made toys are subject to stringent regulations – to ensure safety. These rules are consistently ignored by counterfeiters, who routinely use cheap and potentially harmful materials, including lead paint and carcinogenic plastics. So for toy manufacturers, brand protection is so much more than protecting reputations and revenues, it’s about protecting children.

Toys Industry - Child playing with toy

How Yellow Brand Protection can help in the toy industry

At Yellow Brand Protection, we are well placed to help toy makers protect their brands - thanks to our global presence, proven online brand protection methodology, highly experienced team and ZERO, the most sophisticated search platform in the industry.

Listen to an expert

The CEO of Yellow Brand Protection is one of the world's leading authorities on brand protection. Hear what he has to say about brand protection in the toy industry.

Daniel Bennett

CEO, Yellow Brand Protection
[email protected]

I wasn’t convinced it was the right approach. But I’m delighted to say I was wrong. The cooperation with Yellow Brand Protection has given amazing results.

Managing Director of a toy brand*

* Due to the sensitive matter with brand abuse many of our clients wish to remain anonymous

Get a free report for your brand

Ready to win the online battle? Get a custom-built report for your brand, and a preview of what our intelligent technology can do to stop infringements on your brand.

Get your report* * No credit card or other obligations, just a free custom-built report and a hint of what our technology can do.
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BMW Thule Mini BMW group

Learn more about brand protection

Yellow Brand Protection in China

Efficient brand protection requires local presence in key markets, like our local team in China, who work tirelessly to secure strong relationships with key marketplaces and local enforcement expertise. Find out why we feel its important to have the largest online brand protection team in China.

We stop at zero

Our guiding principle, which simply means that we strive to remove all unauthorized listings of our clients’ products in online marketplaces, webshops and other key channels. Read how we can achieve this for your brand with our anti-counterfeiting services.