Brand protection in the Sports industry

In the not-so-distant past, vendors of fake sports merchandise used to hang around in shady markets or outside stadiums prior to a big game. While you can still find them there, the big money has moved online. Today’s mobile and social media landscape offers a wealth of opportunities for counterfeiters, who can buy easily advertisements targeting particular consumers. Their effectiveness is proving very costly for legitimate brands. In the EU alone, the sports manufacturing industry estimated losses of up to €500 million in 2015. At Yellow Brand Protection, we have extensive experience of protecting sports brands

Key Facts

The sports apparel industry is growing fast

and by 2025 is expected to reach


Sales lost in the sports goods sector

due to counterfeiting.


More than 6 out of 10 fake sports products

are sold on Amazon, eBay, and Facebook.

Fakes door-to-door

Makers of fake sporting goods are not only becoming more sophisticated in the production of replicas, they’re also getting smarter about distributing them. While large-scale shipments are nowadays often stopped at the border, a growing number of deliveries are going undetected. That’s because ever more fakes are being sent individually to e-commerce shoppers.

Sports - Golf Balls

How Yellow Brand Protection can help in the sports industry

At Yellow Brand Protection, we are well placed to help protect sports brands - thanks to our global presence, proven online brand protection methodology, highly experienced team and ZERO, the most sophisticated search platform in the industry.

Listen to an expert

The CEO of Yellow Brand Protection is one of the world's leading authorities on brand protection. Hear what he has to say about brand protection in the sports industry.

Daniel Bennett

CEO, Yellow Brand Protection
[email protected]

We were facing problems on online marketplaces around the world. But thanks to Yellow Brand Protection’s daily efforts, including enforcement, this problem has been largely alleviated.

General Counsel of a well-known sports brand*

* Due to the sensitive matter with brand abuse many of our clients wish to remain anonymous

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Yellow Brand Protection in China

Efficient brand protection requires local presence in key markets, like our local team in China, who work tirelessly to secure strong relationships with key marketplaces and local enforcement expertise. Find out why we feel its important to have the largest online brand protection team in China.

We stop at zero

Our guiding principle, which simply means that we strive to remove all unauthorized listings of our clients’ products in online marketplaces, webshops and other key channels. Read how we can achieve this for your brand with our IP protection services.