Brand protection in the FMCG industry

Fast-moving consumer goods (FMCG) are becoming more popular than luxury products among counterfeiters – especially in emerging markets. Technological advancements have enabled criminals to establish small factories to make duplicate products, including the creation of bogus labels and packaging. Another common trick is to use original packaging and fill it with fake product. In fact, empty branded bottles have been known to sell for more than $400. At Yellow Brand Protection, we have extensive experience of protecting fast-moving consumer brands.

Key Facts

FMCG brands account for 1 in 5 of the most counterfeited products globally.


Annual market growth for fake FMCG goods.

Most popular FMCG fakes:

Foodstuffs Detergents Alcoholic beverages Toothpaste Soaps Creams

A growing problem in emerging markets

Research shows counterfeiting is more common in rural and semi-urban regions compared to cities, especially in sub-Saharan Africa and India, due to a rapid increase in disposable income of rural consumers. These are vast markets, which offer many hundreds of millions of potential buyers. The result is as predictable as it is inevitable: revenue losses and tarnished brand reputations. Some counterfeits, especially food and beverages, also pose a health problem.

FMCG industry - Bottles

How Yellow Brand Protection can help in the FMCG industry

At Yellow Brand Protection, we are well placed to help fast-moving consumers brands uphold their rights - thanks to our global presence, proven online brand protection methodology, highly experienced team and ZERO, the most sophisticated search platform in the industry.

Listen to an expert

The CEO of Yellow Brand Protection is one of the world's leading authorities on brand protection. Hear what he has to say about brand protection in the FMCG sector.

Daniel Bennett

CEO, Yellow Brand Protection
[email protected]

Yellow Brand Protection have been the best partner we could have hoped for to tackle online infringemnets of our brand.

CEO of a large FMCG brand *

* Due to the sensitive matter with brand abuse many of our clients wish to remain anonymous

Get a free report for your brand

Ready to win the online battle? Get a custom-built report for your brand, and a preview of what our intelligent technology can do to stop infringements on your brand.

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Yellow Brand Protection in China

Efficient brand protection requires local presence in key markets, like our local team in China, who work tirelessly to secure strong relationships with key marketplaces and local enforcement expertise. Find out why we feel its important to have the largest online brand protection team in China.

We stop at zero

Our guiding principle, which simply means that we strive to remove all unauthorized listings of our clients’ products in online marketplaces, webshops and other key channels. Read how we can achieve this for your brand with our parallel import services.