Brand protection in the FMCG industry
Fast-moving consumer goods (FMCG) are becoming more popular than luxury products among counterfeiters – especially in emerging markets. Technological advancements have enabled criminals to establish small factories to make duplicate products, including the creation of bogus labels and packaging. Another common trick is to use original packaging and fill it with fake product. In fact, empty branded bottles have been known to sell for more than $400. At Yellow Brand Protection, we have extensive experience of protecting fast-moving consumer brands.
FMCG brands account for 1 in 5 of the most counterfeited products globally.20%
Annual market growth for fake FMCG goods.
Most popular FMCG fakes:
A growing problem in emerging markets
Research shows counterfeiting is more common in rural and semi-urban regions compared to cities, especially in sub-Saharan Africa and India, due to a rapid increase in disposable income of rural consumers. These are vast markets, which offer many hundreds of millions of potential buyers. The result is as predictable as it is inevitable: revenue losses and tarnished brand reputations. Some counterfeits, especially food and beverages, also pose a health problem.
How Yellow Brand Protection can help in the FMCG industry
At Yellow Brand Protection, we are well placed to help fast-moving consumers brands uphold their rights - thanks to our global presence, proven online brand protection methodology, highly experienced team and ZERO, the most sophisticated search platform in the industry.
Listen to an expert
The CEO of Yellow Brand Protection is one of the world's leading authorities on brand protection. Hear what he has to say about brand protection in the FMCG sector.
CEO, Yellow Brand Protection
CEO of a large FMCG brand ** Due to the sensitive matter with brand abuse many of our clients wish to remain anonymous
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Yellow Brand Protection in China
Efficient brand protection requires local presence in key markets, like our local team in China, who work tirelessly to secure strong relationships with key marketplaces and local enforcement expertise. Find out why we feel its important to have the largest online brand protection team in China.
We stop at zero
Our guiding principle, which simply means that we strive to remove all unauthorized listings of our clients’ products in online marketplaces, webshops and other key channels. Read how we can achieve this for your brand with our parallel import services.