Daniel Bennett to present at GBPIP 2018
The 4th Global Brand Protection and Innovation Programme (GBPIP) with the title “Transforming the diversified future of Brand Protection and Intellectual Property” will address the issues of counterfeiting, product diversion, look-a-like goods (passing-off) and unsafe imitations. This year's event has been designed to specifically cover the global security challenges that are faced by brands.
Be sure not miss Daniel Bennett, Yellow Brand Protection CEO, presenting a hot-topic on Thursday 26th April at 14.30. Daniel's presentation reviews the latest threat in the fight against online counterfeits – the rise of shopping and communications mobile apps. The presentation will include the evolution of the online counterfeiting arena and the mobile app category which is gaining popularity and subsequently being targetted by counterfeiters. Daniel will also explain why detecting infringements on these apps is not so straightforward and therefore how you can protect your brand on mobile apps and all other online channels.
You can also read Daniel's event interview online now in which he gives his thoughts about the industry now and how he sees it moving in the future.
If you haven't already registered your place, do so now on the event website.