Personal Data Policy

Personal Data Policy for networking and marketing purposes, Yellow Brand Protection Group AB with subsidiaries.

Yellow Brand Protection Group AB with subsidiaries handles your personal data

Yellow Brand Protection protects your personal integrity and endeavours to safeguard your personal information in the best possible way. This policy describes why Yellow Brand Protection collects information about you for marketing and networking purposes and how this information is used. If you are a customer of Yellow Brand Protection or represent a customer, you will be informed separately about our processing of your personal data as a customer.

Who is responsible for personal data?

Yellow Brand Protection is responsible for handling all personal data. This means that Yellow Brand Protection determines the relevant objectives and procedures as well as the way in which these are handled.

What personal data do we handle?

The personal data that Yellow Brand Protection holds has been obtained via existing relationships, previous communications, events or other marketing activity, such as information requests via our website. The personal data which we save may include name, phone number, e-mail addresses and your role in your organisation.

Why does Yellow Brand Protection handle personal data?

Your personal data is saved so that Yellow Brand Protection can send communications, such as newsletters, and for other marketing purposes. Your personal data will not be automatically processed and/or profiled.

With whom does Yellow Brand Protection share personal data?

Yellow Brand Protection does not share your personal data with third parties or make transfers to any other countries. Externally hosted providers, as described below, may have access to your data only for the purpose of providing communications and other marketing services as described above.

Where does Yellow Brand Protection save your personal data?

We store personal information in third-party systems, such as in CRM and mailing systems. This involves (but is not restricted to) suppliers who provide software for such services.

How long does Yellow Brand Protection keep your data?

Yellow Brand Protection will store your personal information up to two years. If we are in contact with you in person, phone or e-mail, a new period of two years is estimated.

Legal basis and legitimate interest for handling personal data

Yellow Brand Protection handles your personal data in accordance with the applicable legislation, where the legal basis for this processing is in Yellow Brand Protection’s legitimate interest, which corresponds to the purposes outlined above.

If your personal data is handled for any reason apart from the purposes specified above, you will be informed via an update of this policy. If your consent is required, this will be obtained before such handling is initiated.

Your rights according to Personal data handled by Yellow Brand Protection

You are entitled to inspect any of your personal data handled by Yellow Brand Protection. You may also have errors corrected, request termination of your data handling or object to parts of this process. You may also file a complaint with the supervisory authority if you consider that the handling of your data by Yellow Brand Protection violates the applicable data protection legislation.

Contact information

Yellow Brand Protection is responsible for handling your personal data. If you have any questions about how the company handles this data, or would like to know more and to contact the person in charge of personal data protection, you are welcome to contact the company as detailed below at any time:

Data controller

Yellow Brand Protection Group AB

Postal address: Norrgatan 10, 432 41 Varberg, Sweden

Data protection officer

Klas Karlsson

Email: dataprotection@yellowbp.com

Policy accepted on 27 March 2018, Yellow Brand Protection Group AB