The team

Daniel Bennett Daniel Bennett CEO

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Daniel Bennett has held chief executive and senior management positions in global software, consulting and online services firms across Europe, Asia and North America.

In the late 1990’s, Daniel was the UK founding partner of highly respected IP consulting firm Cogent IPC. He went on to launch the Digital Brand Services Division of Melbourne IT in the US, developing the company into a major global player. He has spent a number of years in the US, working in various executive positions within the Melbourne IT Group, before returning to the Digital Brand Services Division as Senior Vice President.

Daniel is considered one of the pioneers of the online brand protection industry in Europe. He is also a regular and passionate speaker on the evolving online threats to brand owners. He joined Yellow Brand Protection as CEO in 2014.

Klas Karlsson Klas Karlsson COO

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An authority on user generated content, Klas Karlsson was formerly COO for Lunarstorm – one of the pioneering Nordic social media communities. Whilst at Lunarstorm, Klas was also a board member of BitoS, the Ethics Council for Internet Security.

He subsequently took the position as CEO for Schottenius & Partners, an acting partner to start-ups. In the mid-2000’s Klas founded Interactive Security International. He is now chairman of the company.

Klas is a co-founder of Yellow Brand Protection and acted as CEO and business developer from its formation until 2014.

Jimmie Andersson Jimmie Antonsson CTO

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Jimmie Antonsson, has over 15 year experience in IT infrastructure and technology development.

Jimmie’s early career included working for the family business, where he developed a customised ERP which enabled rapid expansion from one to 15 department stores. Ultimately, his love of technology coupled with a strong entrepreneurial drive led him to co-found Yellow Brand Protection, where he drove the development of Yellow’s ZERO™ platform.

Jimmie is Yellow Brand Protection’s CTO, and he is based in Varberg, Sweden.

Linda Silberg Linda Silberg Global Head of Operations

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Linda Silberg has over 15 years experience of successfully leading teams to exceed client expectations. She joined Yellow Brand Protection as Head of Operations for Europe in 2013.

Linda has been very active in building the international team and has extensive knowledge in Intellectual Property regulations around the world.

Part of the multinational Yellow Brand Protection team, Linda works in close collaboration with clients and partners across the globe. Her focus is on ensuring that clients’ problems are solved, and she is driven by the company motto – We Stop at ZERO.

Annelie Demred Annelie Demred VP Commercial, Europe

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Annelie Demred is a highly skilled sales, marketing and business development leader with over 15 years international experience from the media, entertainment and social network sectors. Specialising in services and technology based on digital platforms and products, Annelie brings her unique innovation, product and change management skills to Yellow Brand Protection.

Annelie relationships with business partners, developing new business opportunities and further bridging our leading technology -  ZERO™ - with sales.

With a keen interest and passion for everything digital, Annelie is excited about the innovative technology that the company continues to develop in its mission to protect brands and consumers from online IP abuse.


Naiara P. Cunha Head of Operations, Europe

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Naiara has a legal background in litigation and international law and has been working on strategic projects at Yellow Brand Protection since 2014.

With a law degree from Brazil and having also studied law in Sweden she is an expert on the European and South American markets. Naiara has a broad strategic outlook and has developed close relationships with online platforms worldwide.

Continuously focusing on delivering the best service to our clients, Naiara is driven by innovation and is always striving for what can be done better.


Dwayne Perry Dwayne Perry SVP Sales and Marketing, North America

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Dwayne Perry has over 15 years experience building and leading top performing teams in the Brand Protection, Cyber Security, Domain Management and Brand Enforcement spaces. His first hand knowledge in the sector has resulted in numerous industry awards.

Prior to his most recent three years as the Director of Sales, Dwayne was the top Sales Executive for CSC Digital Brand Services for eight continuous years. Beyond the professional objective accolades, Dwayne is best known for his long-standing relationships and his ability to inspire others to grow and succeed.

Dwayne is an active member with the INTA community and has served as sub-chair on different leadership committees.

Matthew Leclerc Matthew Leclerc Head of Operations, North America

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Matthew brings over eight years of experience to the business, having previously worked for large corporate brands and online service providers, where he created, managed, and supported brand protection programs.

After graduating from Northeastern University in Criminal Justice, Matthew started his career as a Senior Analyst, before moving to Conair Corporation as a Digital Anti-Counterfeiting Coordinator.

Matthew joined the Yellow Brand Protection team in August 2016 as a Client Manager, and is now Head of Operations for North America. Matt is helping lead the company’s growth in the North American market.

Zihan Liu Zihan Liu Asia Director

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Zihan has been working for Yellow Brand Protection for over seven years, with time spent in both Sweden and China. She has been instrumental in building the largest Shanghai based brand protection team of highly skilled Client Managers and Analysts.

An expert on Chinese trademark law, Zihan has extensive knowledge in Chinese trademark protection, as well as patent and other intangible assets. As the Yellow Brand Protection Asia Director, Zihan will continue to develop the business in Asia, by effectively providing global online brand protection schemes to clients from different industries. 

Applying our state-of-the-art technology - ZERO™ - to clean the internet from IP infringements is Zihan’s ultimate aim.

Sofie Nilsson Sofie Nilsson Head of Operations, Asia

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Originally from Sweden, Sofie, Head of Operations in Asia, has now been living in China for over 15 years.

Previously working for Business Sweden as a Senior Project Manager, Sofie assisted Yellow Brand Protection in recruiting, training and setting up of the team in China. In her role as Head of Operations, she is responsible for client satisfaction and enforcement across Asia, including online market places and social media.

Based in Shanghai, Sofie is a fluent mandarin speaker and has in depth knowledge about China and the Chinese culture.

More about the Yellow Brand Protection international team